Loyal Ears is radio's oldest loyalty vendor standing at the vanguard of the points-for-listening methodology. After years of spending thousands of dollars on research that clearly showed prize pigs to be the most insignificant part of a stations cume, we fused a burgeoning culture like loyalty rewards with an Ebay method of redemption. We simply wanted a quantifiable way to justify(and get a return) on radio contesting. Being'caller 10'......was not it! While caller 10 was happy, the rest of the listening audience was miserably bored.

We set out to incentivize behaviour in two important ways:
1. Make listeners LISTEN LONGER!
2. Incentivize their presence at client remotes.

Radio finds itself at a critical crossroad today where a divergence of alternative media have attritioned terrestrial audiences. While the local radio brand is important, there must be true value in the brand for continued usage. A loyalty program that drives repeated on air/online attention is the best way to keep listeners connected.

Will this software make a bad station good? No. Will it make a good station great? Without question! We see it everyday in all types of formats. For a snapshot of our program, please click here.