Number WON!......in Madison

Last September/2000 found our loyalty rewards experiment in the capable hands of WJJO's(wjjo.com) OM/PD Glen Gardner. It was important that our "launch" client fully understand the philosophy of loyalty/rewards in the context of listening to a radio station. He knew our program promised an increased Database through repeated web traffic, Rev Stream, and increased TSL. Glen also knew that the concept of Winning, as in traditional radio contesting, was something better suited for a casino or lottery audience. And that the Earning equation, executed properly, had the power to reverse radio's scary erosion of Time Spent Listening.

Well shake my socks, look what happened! WJJO goes 4.4-7.2 in 12+ overall...........and #1 12+ in, radio's most coveted category, TIME SPENT LISTENING..............Number Won in the market. Can't get no higher baby! Here is a menu of what the program did for WJJO in the course of one year:

RATINGS

1. 12+ goes 4.4-7.2.....while TSL goes to the top.. Indulge me here for a minute. WJJO is a narrowly niched, 18/49 MALE Active Rocker. These guys are playing bands your 14 year old hasn't heard yet................................................. in a multi formatted market with CHR Pop&Rythmics/80's/Oldies/Alternative/Country/Classic Rock/AAA/AC's/Adult Standard/News Talk's. You name it, it's there. Midwest Family Broadcasting is clearly David in this land of Goliath's, as Madison, Wi. is fertile ground for Clear Channel(5) and Entercom(3).

Look at how WJJO slayed Goliath, with maybe a little help from us;

a. 12+ overall......a solid #3 with a 7.2
b. 18-34 overall persons.....#2(by less than a share) with a 14.8
c. 18-49 overall persons.....#2(by less than a share)with a 9.6
d. *Morning drive*, where "Frequent Rocker" announces vital keyword info each wake up, looks like this;
1. persons 18-34...............#1
2. persons 18-49...............#1

....................nuff said about ratings.

WEBSITE TRAFFIC

2. Media Audit listed WJJO in the top 23 online stations in North America. JJO's hit count for it's website went from 950K (without Frequent Rocker) to 4.5 million+ per month.

REVENUE STREAM

3. "Frequent Rocker" is SOLD OUT through 3rd quarter of 2002 with $400K in non spot revenue.

DATABASE

4. WJJO, in mkt #122, cuming 20K+ weekly, has accumulated an opt in email database of 9K+ and growing hourly.

QUALITY SLUMBER INCREASE

5.............And most important, Glen Gardner has found his sleep more peaceful and long lasting.

Since then we recently launched on higher demo(33-49) outlets.............with better user traction than JJO, if you can believe that. We'll keep you posted as it unravels.

jimmy risk
LoyalEars.com
586 771 7449