ATTENTION Sales and programming...........The Value of Loyalty Remotes!

Henry of Hank's Hauser Spas and Gazebos, gave out 78 BONUS keywords at the first remote(most participation on any station) DOES believe in the program and tells his Regent sales rep he'll likely do another remote with a bonus keyword soon.

Jim, this is really an interesting situation. I talked with the sales department last week, explaining to the reps they have to talk with their clients about the remote location keywords and its implications:

-- capitalizing on the increased traffic
-- initiating conversations
-- giving players a reason to stay at the business

We're starting to see some changes because of our sales force and clients who starting to "get it."

A cellular company which has been buying both 98 Country and the Mix is doing a better job of going up to players who come into their store and are initiating conversations. And the players are saying things like "Actually, I AM interested in this, that or the other thing."

The Mix(12+ 1.8) has a more dramatic experience to report. The station was doing a 2-hour remote for a tanning place from 10 to noon on Saturday. The big CHR in town, KCLD(12+ 6.7), was doing a 4-hour remote at the same time, at another location for this business. In the 2-hours the Mix was on remote, they'd sold at least three $100-$150 packages and had about 40 people come in for keywords. The KCLD remotes didn't sell any packages at the other location and didn't have nearly the traffic the Mix remotes brought in.

Oh, and I'm excited that 98 Country will be at a grand opening for a Quiznos sub shop in the northern Twin Cities metro later this week with a bonus keyword. The store is about an hour from St. Cloud, but should satisfy some of our northern Twin Cities burb listeners who've complained about not having remote keywords closer to them.

Slowly, but surely, clients are seeing the benefits of these loyalty programs and why OUR REMOTES are actually producing results.

At this point, we're giving remote keywords at all paid remotes broadcasts and van stops. We may charge for this as an add-on in the future. Or, we could continue as we are to show why our remotes are more effective than the competitions'. Ultimately, we'll get more dough.

Suggestions?

One other thing, we're going to add more prizes to the 98 Country prize vault prior to Thursday's auction. Lots of smaller things, maybe some bigger things. I'll let you know when we get them up there.

Tim Lyon