Loyal Ears announces a strategic relationship with Cobra Electronics

PRESS RELEASE: CHICAGO, July 17,2003/PRnewswire/--Loyal Ears (www.loyalears.com) announces a strategic relationship with Cobra Electronics.(www.Cobra.com) Making the Forbes Best 200 small companies in America list for three years running, Cobra will supply their leading edge merchandise to Loyal Ears radio clients, for short duration, impromptu auctions. Cobra, who has long been the leader in car radar detectors and CB radio’s, will offer portable GPS systems, 5 mile walkie/talkie’s, and other leading edge electronic products for 8 hour auctions.

“The forced listening aspect of ‘quickie’ auctions, over a tight time frame, with Cobra’s format specific merchandise, is part of what makes for an efficient loyalty program”, remarked Loyal Ears COO, Jimmy Risk.

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Loyal Ears is a Media Rewards provider, serving US, British, and Hispanic Radio properties.