|
CLIENT BULLETIN: Revearsal of Fortune!
'EBAY didn't happen because
some magical tipping process took place. It happened because a smart, focused,
powerful ideavirus started and spread across a concentrated hive of users, investors,
and pundits. And this led a tiny company to have a huge stock market evaluation'.
Seth Godin-"Spreading the Idea Virus".
CLIENTS: Are you seeing
the new EBAY television commercials? Seems like the whole world is turning into
an auction model. And loyalty programs ie; American Express, Southwest Airlines,
have NEVER been stronger! The combination of the two is what you have with your
loyalty program. Use it! Seems a regional ad agency
has always given Saga 90% of the Pepsi buy. So how does a group of stations,
who don't subscribe to Arbitron, get the 90%(which is what happened) and leave
Saga with the table scraps? They can't talk numbers although the agency can
read. And the rate card conversation is meaningless unless they want to take
slimmer margins. They simply talk applicable
sensitive ingenuity in an on air/online loyalty program that drives traffic
and myriad business/permission opportunities. Congrats to Midwest Family
Radio again. Is that Saga I see. jimmy risk |
| « back to news stories |