Client Bulletin: A REMOTE at the Corner of two Roads.....................IMPOSSIBLE!

WICO/Cat Country/Deleware, launched their loyalty program afters 2 years of due diligence. On February 1, 2004, WINNING went out the window of this radio station and EARN became the rule. Opening week saw lots of opt ins, visits to their website, and the competition reacting to it on air within 7 days. Next came the fun part; Client remotes!

It seems Royal Farms(a gas station/food complex) didn't think a remote could help them. Competing WWFG did a Nascar remote once and, 'well nobody showed up'. So how a keyword at a remote was gonna change things was a tough sell. As
VP/GM/Michael Reath says, 'this client stood on the edge of the metro, a place so desolate there were no police traps'. This location literally stood at the 'corner of two roads'.

So naturally, IMPOSSIBLE became the keyword for WICO listeners to claim for 200 bonus points. And claim it they did as 131 people(out of a 900 person database)filed into Royal Farms on saturday between from 11-1PM to retrieve the word from a Coke display.

Total users:	131
All Users Median Age:	40 Years Old
Male users:	45 - 34.35%
Male Median Age:	41 Years Old
Female users:	86 - 65.65%
Female Median Age:	39 Years Old
Income < 30,000:	24 - 18.32%
Income 30,000-50:	43 - 32.82%
Income 50,000-75:	44 - 33.59%
Income 75,000-100:	11 - 8.4%
Income 100,000-200	9 - 6.87%
Income > 200,000	0 - 0%
Single	26 - 19.85%
Single Parent	9 - 6.87%
Married	85 - 64.89%
Significant Other	10 - 7.63%

And the client? Well he believes in the power of remotes now as he ordered 6 more.

Click here to view Mike Reath's report to his staff.