Client Bulletin: Stories from the Front!

Something funny happened the other day at a WICO remote. A Prize Pig bought a car! When was the last time one of your speed dialing buddies spent 30K at a remote? While a loyalty program develops three levels of players/listeners, the top tier can find a different, more sophisticated kind of prize pig. You see, this prize pig DOES what you want them to do. They listen intently, attend most remotes. They even buy mdse,(if the offer is right)fill out diaries, and stop watching television.

This Maryland couple has been doing everything they can to win the speed boat to be auctioned in July. They remarked to a sales rep that they had actually 'stopped watching television at night' so as not to miss a word. The client was NOT the most progressive dealership in the world. Located on the outskirts of town, this still half paneled auto showroom, complete with bowling plaques on the walls of sales reps, was leary of spending money on this type of a radio remote. However, dealership personnel listened to WICO and were players in the game. So management was persuaded to give it a go.

The RESULTS: On a rainy night, 40 miles out of Salisbury, 96 people went to the Subaru showroom for a 200 pt keyword-for-test-drive. And our familiar couple BOUGHT a Subaru Forrester, because the promotion(that evening) was right.

In this case, 96 people are the 200 lb rudder that steers the 200 ton ship. Steer parts of your hard won database into clients that will incentize properly............and you become the most powerful media agent in town.........GUARANTEED!