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TEXT MESSAGING........................thru Loyalty!
CLIENTS: After months of diligence,
we will shortly announce a partner that will provide a text message interface
for your loyalty program.We were the first media loyalty company in the world
to employ TM. When we launched Capital Radio/England in Spring 02, we fused the
text component(standard use in Europe)into the their loyalty program and observed
carefully as listeners texted their keywords from cell phones for quick point
inclusion and bids on prizes from their cars, cafe, supermarket..........you name
it. Listeners would spend the extra few cents just to get the edge. And the British
air staff would briliantly relate the experience through on air banter..............
'Mary Simon just texted in a bid on the Ski Doo................ from her treadmill'!
TM plays right into the culture of online auctions.
Stateside, text messaging is now starting a lethal bid for critical mass acceptance
of a function that exists on most cellphones. TM is now a prominent tool for Ebay
users and will give your station the same ability to send bounce back automated
messages after someone texts in a keyword or a bid. This is the ulimate connectivity
with the listener who will do anything to gain a rewards edge.
Here is the best part. It is serious revenue stream? For the first time a radio
station will draw revenue the same way the telephone company has for years. When
you start adding your equity percentage per call, X the number of impressions
from an active database, it begins to add up nicely.......................EVERY
MINUTE!.
While the radio industry tries to embrace text messaging now with pedestrian trad
contesting, the fact is..............a loyalty program that requires repeated
use through portability is the best way to maximize this technology. We think
the upside for sales and promotion of text messaging as a new component in your
program.......... is enormous.
We will apprise you shortly of start dates for your TSA.
jimmy risk
www.LoyalEars.com
586 771 7449
jimmy@LoyalEars.com
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