CLIENT BULLETIN: How Will You Measure Me?

CLIENTS: Glen Gardner taught me long ago that the surest way to sell a radio rewards program was to simply ask the client,"How will you measure me"? Then proceed to simply incentivize the client where needed because points are free!

Former Infinity Sr.VP, David Pearlman recently became a majority owner is 2 minor league baseball teams. This ex radio man recognized a great out of the box opportunity for his Baltimore Orioles farm team when he saw one. Our client, WICO/Delmarva created a rewards scheme that would not only bring people in..................BUT KEEP them there to spend more concession money.WICO set up a booth for listeners to check in with no share software where they were awarded 500 pts PLUS an additional 500pts when they identified a 7th inning keyword on the scoreboard.

This was followed by a customer service survey(at home after the experience) for additional points.Pearlman found a stream of new revenue and a look at the customer experience in his ball park. WICO will find another long term client for next year because they employ a system that the competition DOES NOT! .

Go find a new client today and simply ask them,"How will You measure Me"?


jimmy risk
www.LoyalEars.com
586 771 7449
jimmy@LoyalEars.com