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CAN Satellite radio do this?
With no playoff prospects,
on a September week night without a fireworks display, the Delmarva Shorebirds
had NO chance of setting the largest single game attendance record. Until Cat
Country radio came to the rescue of this Baltimore Orioles farm team. The radio
listener would receive a bonus keyword at the radio tent. They'd were also incentivized
to watch the scoreboard for additional keywords thereby helping concession business.
640 people showed up and put the Shorebirds over the top for the largest single
night attendance in it's history. Go run a newspaper ad or make a tv/cable buy
and see if you can prompt 640 fannies into seats.
Is satellite radio a threat to terrestrial? Not with this kind of marketing!
Click here to view the one sheet
with pics.
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