RADIO IS DEAD.................think again!

Have you read any good radio obituary stories lately? All the pundits seem to be shaking their death rattles. But here is a story about a radio station that embraces it's P1's and P2's through technology and direct one on one email communication. They simply ask the client to make a GREAT OFFER as their database will accept nothing less.(NOTHING evaporates a database quicker than a mediocre offer. Listeners can get mediocre offers on tv and through newspapers)

Roberts Sea Food, which uses WQLZ on a 52 week basis because of their loyalty program, wanted to blow out some lobster. So they sent the coupon below to the QLZ faithful.

RESULTS:

A.1300 lobsters were sold and could have sold more as this promotion was a SELL OUT.
B.YTD Friday was up 160%(which was a record last year)
C. Saturday's business was up 80%

Listeners who had opted out of receiving messages from the station were now calling back for the coupon. These were also the people who Clear Channel said were 'rock dirtbags who wouldn't buy lobster'. That was before CC lost Roberts as an account.

Save the obituaries for another business. When radio uses what is at it's fingertips, there is no better medium.