CLIENTS: Your slot machine is GOLD. Roughly 55-67% of any station's database is playing the slots on a weekly basis. It's fun for users and sticky for a radio station website. Annuals on the slots are coming from local auto dealers to gaming venues. Toronto’s AC powerhouse EZ Rock, nails down a nice promotion for OLG racetracks and their NIGHT OUT slot machine winners.
Fact is, Time Spent Viewing is radio's new metric for web entertainment monetization and this promotion is no different. Click here to read the excellent case history by Sanjoy Roy, Read EZ ROCK/Interactive Sales Director, on the anatomy of a radio interactive sale: http://loyalears.com/slotv2/OLG-Slots-Case-Study-26-July-07.ppt
For a demo on the slots go to: http://loyalears.com/slotv2/ezrockdemo.html
jimmy risk
www.LoyalEars.com
586 336 9903
jimmy@LoyalEars.com