CLIENT BULLETIN: Increasing Time Spent Viewing through Games!

CLIENTS: In a constant quest to dramatically increase time spent viewing on your website through your loyalty program, we are expanding our games-for-points presentation. Through the slot machine, we have found that if we can legislate points from games in a manner that doesn’t alienate non gamers, listeners will play these games for points and for long periods of time enabling you to sell non spot buys for the game space. Fact is, online gaming is a 95 million+ growing market that exists in everybody’s listenership. Gamers are a responsible audience who demand fun, interactive learning vehicles.

Growing an audience today through given niches is a logical way to market any radio station. Online gaming is a market ripe for tapping within your loyalty system. Here are some essential facts about online gamers:

-Avg age of player is 33 yrs of age.
-Avg time played each week is 26.4 hours
-75% of heads of households play games
-38% of HOH play games on wireless devices ie:cell, pda etc
-22% of age 50+ are gamers
-Women over the age of 18 represent 43.0% of the game playing population.
-49% of gamers volunteer an avg of 5.4 hours per week
-94% of gamers report reading a book or newspaper on a regular basis
-81% of game players report excercising an average of 20 hours per month.

To me, these stats tell me that this is the best America has to offer. Does your station want a presence in this huge and growing subset? Introducing simple but challenging games-for-points on your websites is a good way to start. Loyal Ears will announce it’s next game entry In May 08.