When TIME SPENT VIEWING becomes TIME SPENT LISTENING!

This is further proof that a good loyalty program is one that creates footprints on air and online. Our Mini Putt golf game-for-points current beta (http://miniputt.lecpoints.com) on 5 different formats is 5 weeks old. The most gaping stat is that time spent viewing is averaging 8 minutes per user, which is tremendous by anyone's standards especially when all 18 holes have advertising. *Coveted page views are through the roof as we incentive on an hourly, weekly, monthly basis. Diary keepers have far better recall with station interaction like this.

Last week, we added a new wrinkle. We incentivized listening to the station while playing the game(limit one per day)with 100 points. RESULTS: People are listening up to 4.5 times longer than the actual game playing time. Which means it's not gratuitous listening for points, rather a listening experience even after leaving the website. It's one thing to pay someone to listen, it's quite another when they continue to listen. This can only happen on a terrestrial radio station with a progressive loyalty program that continually finds room for innovation.

Below are the listening times by station/format with an average game user time of 8:11:

For more information on a Loyal Ears loyalty system go to http://www.loyalears.com/loyalty.html

*Content Detail (google/analytics)
miniputt.html
May 24, 2008 - Jun 23, 2008
This page was viewed 75,978 times
75,978 Pageviews
28,811 Unique Views
00:08:11 Time on Page
11.85% Bounce Rate
11.70% % Exit